IMPACT IN ACTION: Turning Career Change Into Creative Freedom
How career coaching helped Sujasha navigate reinvention, find clarity, and build a purpose-led business.
Challenge
When Sujasha came to me, she was in the thick of a professional pivot. After 18+ years in marketing working with brands like Citibank, Toyota, and Marks & Spencer she knew she wanted to move away from the corporate world and towards writing as a full-time career, because it felt more aligned.
With a master's degree in Literature and Writing, she had the experience and the writing talent. What she needed was space to untangle it all.
“I knew I wanted to write for a living. I just didn’t know what that could look like - or whether I could pull it off.”
In her last job at a global digital company, she was navigating daily friction with her immediate boss and senior leadership, and it was draining her.
What she craved wasn’t just a career shift, it was creative and professional freedom.
This only confirmed what her gut had been whispering for years: she was ready to do things her way.
That’s where our coaching journey began.
Letting go of a well-established identity in corporate marketing
Self-doubt around pursuing a writing career full-time
Growing frustration with hierarchy and misalignment at work
Navigating the emotional ups and downs of early-stage freelancing
Learning how to handle difficult client dynamics with clarity and boundaries
ACTION
We Focused On
Making Space to Dream Without the “Shoulds”
In our early sessions, we peeled back years of conditioning around success, ambition, and productivity. We worked to silence the inner critic long enough for a different voice to speak: one that wanted to write, to express, to build something of her own.
Clarifying What Alignment Feels Like
This wasn’t just a career change - it was a recalibration. Using values-led coaching and reflection tools, Sujasha got clear on what energises her and what drains her.
What started as scattered ambition became a focused sense of purpose: to build a writing studio that helps people and businesses communicate with clarity, truth, and heart.
Turning Vision Into Structure
From naming her business to pricing her services and designing client onboarding systems, we bridged the gap between thought and action.
The process wasn’t always linear - but every piece built toward something real, something hers.
Navigating Client Relationships With Boundaries and Grace
One of the most powerful shifts came in how she approached tricky client dynamics.
We worked on how to say no without guilt, how to trust her instincts when something felt off, and how to exit client relationships respectfully - without burning bridges.
This wasn’t just about protecting her energy; it was about owning her value.
Building the Inner Toolkit for a Solopreneur’s Life
She got clear on her business strategy, big creative ideas. She also explored how to stay grounded during client droughts, imposter syndrome, and late-night overthinking.
We worked on boundary-setting, reframing perfectionism, and finding courage in community.
RESULTS
Sujasha launched Craft of Copy LLP, a boutique writing studio.
Landed her first paid project within weeks and secured a writing contract with one of the world’s largest online community forums
Created a service structure and pricing model rooted in confidence and sustainability
Built a growing reputation as a business writer across India, the UK, and the US
Learned to navigate difficult client situations with emotional intelligence and firm boundaries
Uses the coaching toolkit regularly to stay aligned and intentional while growing her business
“Working with Antonia was a turning point. I knew I wanted to change my career - but coaching gave me the clarity, confidence, and structure to actually do it. My life has changed for the better.”
- Sujasha Bhattacharyya, Founder of Craft of Copy LLP
Sujasha’s story is proof that career change isn’t always about starting over. Sometimes, it’s about remembering who you were before the world told you who to be - and choosing to build from that place.
She didn’t just start a business. She claimed a way of working that honours her values, her boundaries, and her voice.
If you’re craving a career path that feels like home, let’s explore what reinvention can look like for you.
If you're in the midst of change and unsure where it’s all heading, learn more about how we can work together and book your consultation here.
